Sunday, 9 December 2007

Our very own twisted mentality.

Is it just me, or does anyone else find it RIDICULOUS that people are more tempted to buy a product because it is endorsed by someone in the public eye?
Like Kate Moss' new line for Topshop.



Firstly, it's just an excuse for topshop to jack up the prices on a few items. Secondly, has anyone else forgotten that she is ANYTHING but a good role model? She is (or was...whatever,) a habitual drug user. To use a person who not too long ago was caught on camera sporting a powdered nose and a vacant look to market clothing to young girls; well whoever came up with that idea has got to be missing a chromosome.

Maybe this whole consumerism driven mentality is going too far. We almost want celebrities to market things so we have reassurance that we will be seen as acceptable within society if we own it. We are drowning in our own insecurities.

A recent magazine piece I read quoted than men are more unhappy with their bodies than ever before according to a recent survey. Women are becoming more and more neurotic; injecting their faces with botox in some kind of desperate attempt to turn back time. Spending ridiculous amounts on dangerous procedures in order to feel slightly better about themselves. Anorexia, bulimia and other eating disorders are on the up because people are so desperate to be thin.

The media is way too concentrated on body image.
There was international outrage when fashion brand Nolita released an advertisement to highlight the effects of anorexia at Milan fashion week. Isabelle Caro, the French woman who appears in the photo, has been anorexic for 15 years and weighs 31 kg.




The fact that the world expressed so much outrage disgusts me. It is almost as if we are all in denial about the fact that this condition exists. Awareness needs to be raised so that people suffering from anorexia can receive the help they need and have a better quality of life. Although it is entirely reductionist to blame media influence for the decline in people's self esteem; it has certainly contributed.

Magazines these days are full of seemingly flawless, beautiful women. The sad fact is, that most of the time, models are anorexic themselves- not to mention airbrushed to the point that we may as well be looking at a digitally constructed image rather than a photograph. Why aspire to be something so completely unattainable?

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